Scotts Miracle-Gro Celebrates The Backyard As Place For Post-COVID Reunions

Scotts Miracle-Gro is out with a new campaign that celebrates the backyard as the place that fosters “togetherness and joy,” particularly as the country emerges from the pandemic this summer.

Anchoring the campaign is a film made with VaynerMedia New York that uses UGC footage from real-life reunions.

Set to a cover of “Let My Love Open The Door” by Pete Townshend, the film showcases reunions of friends and families happening across the country in the backyard and is designed to inspire people to get ready to get together.

The film will air across ScottsMiracle-Gro’s digital and social channels. 

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