• by Steve McClellan  @mp_mcclellan, June 30, 2021

Independent agency Sibling Rivalry developed the new visual identity for the BET Awards, which aired earlier this week. This year’s show marked its return to a live, in-person broadcast, and it celebrated past iconic performances, as well as the network’s cultural impact over its 20-year history.

Sibling created a new permanent logo, all of the on-air graphics, and set design elements for the Awards. It also worked on a marketing campaign leading up to the event, which included OOH media buys, paid social, and branded collateral. 

This year’s show was hosted by Taraji P. Henson and also streamed live on BET+.

Sibling Rivalry has worked with brands like Nike, HPE, and Lexus.