• by Steve McClellan  @mp_mcclellan, July 6, 2021

Strategic and creative consultancy Matter Unlimited has named MJ Deery creative director of story and Ella Crivello as director of client partnerships.

Both join Matter as brand purpose—the consultancy’s main focus--emerges as an imperative across many business sectors.

Deery was previously at San Francisco-based Duncan Channon where she is credited for having pioneered the brand purpose practice.  She led work there for The California Department of Public Health, educating the public on the tobacco industry’s ruthless targeting of kids, the Black community, and members of LGBTQ+. She also spearheaded an integrated vote-by-mail campaign to fight voter suppression during the pandemic.

Crivello was previously the head of impact at Summer, a B Corp looking to solve the student debt crisis via tech. Earlier she served as director of partnerships at company ventures, a purpose-driven tech campus and incubator with an emphasis on diversity, equity and inclusion. There she led partnerships with Mastercard, Microsoft, GE and others.