Across the West Coast, millions of Americans expect to spend their Fourth of July sweltering in a record-setting heat wave. That’s likely to alter plans for fireworks, barbeques and other traditions associated with the holiday.
According to Pattern89, which uses AI to analyze ad trends from a global database, we’ll see fewer ads featuring images of fireworks over the long holiday weekend and more ads featuring swimming pools imagery.
The company found the following trends in ads this year leading up to the July 4 weekend versus a year ago:
Happy Fourth and try to stay cool.