• by Steve McClellan  @mp_mcclellan, July 6, 2021

New York-based performance marketing company Fluent has reshuffled its top management team, with co-founder Ryan Schulke stepping down from the CEO role and shifting to the position of Chief Strategy Officer. He is also chairman of the board. 

The publicly traded company said the moves are designed to better pursue its growth agenda. 

Donald Patrick has been appointed Interim Chief Executive Officer. He joined Fluent as Chief Operating Officer in 2018 and previously served as CEO of Seneca One, a financial-services company in the lottery and structured settlement industries and earlier was president of Infogroup Targeting Solutions and COO at Dentsu’s Merkle. 

Co-founder Matthew Collin is shifting from the role of president to Chief Customer Officer and will remain on the company’s board. 

The company was founded in 2010 and went public in 2018. Last year it acquired a 50% stake in Winopoly, a performance-based publishing company specializing in consumer engagement. 

Fluent reported revenue of a little over $310 million in 2020, up 10%.