Wilson Sporting Goods is planning to set up shop on Chicago’s affluent Gold Coast with its first retail location ever, hedging its bets that “athleisure” is here to stay, even as
employees start to trickle back into traditional office environments after over a year of working from home. "The store, which is expected to open July 15, will carry Wilson’s new apparel along
with a selection of sporting equipment focusing on high-performance and special edition products," according to the
Chicago Tribune.
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