Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims

Over the past month or so, the trade press -- including MediaPost -- reported how the major broadcast networks have completed "record" and/or "best ever" upfront advertising sales for the 2021-22 broadcast season. While that may or may not comes as a positive leading indicator for Madison Avenue's ad spending …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications