Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims
- by Joe Mandese @mp_joemandese, July 12, 2021
Over the past month or so, the trade press -- including MediaPost -- reported how the major broadcast networks have completed "record" and/or "best ever" upfront advertising sales for the 2021-22 broadcast season. While that may or may not comes as a positive leading indicator for Madison Avenue's ad spending …
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