Retailers wondering just how often they need to send delivery updates for online purchases should note these statistics from 4over: 96% of shoppers track deliveries, 40% daily, 37% a few times before it is delivered, 17% several times a day and 3% rarely if ever.
Moreover, 57% say tracking is very important, and 40% it is somewhat so.
Of the consumers polled, 87% have had a packaged delivered late. And 53% experience nervous impatience while waiting, 28% do some of the time and 19% never.
Here are their shipping preferences:
How long are they willing to wait for a delivery? They say:
Also, 63% look out the window when they’re expecting a delivery, and 29% would not order an item if they couldn’t track it. And, 38% have argued with Amazon about a delayed delivery.
In addition, 79% feel a sense of ownership before an item is delivered, and 65% say tracking can be addictive.
Rural states with smaller populations tend to experience the most delays:
4over surveyed 2,000 self-reporting online consumers.