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Budweiser Enlists NBA Stars For Campaign

Budweiser is launching a global campaign tied to the NBA Finals featuring two-time league MVP Giannis Antetokounmpo and his brother Thanasis, both members of the Milwaukee Bucks. The effort, “Never Dream Alone,” tells the story of them chasing their shared dream of playing in the NBA. The multimedia campaign will run in the U.S., Brazil, South Africa and Nigeria via broadcast, digital and social media, with the lead agency Wieden+Kennedy.

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