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Subway Features Sports Icons In Creative

Subway is featuring Charles Barkley, Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams in a promotion for its “Eat Fresh” menu relaunch. The campaign, which includes TV, social and digital, is one of the largest media investments by the brand, said Carrie Walsh, Subway’s chief marketing officer. The effort was created by McGarryBowen, with media planning from Carat.

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