The U.S. ad economy expanded 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession.
It was the best June ever since Standard Media Index began the U.S. Ad Market Tracker, though it represented only a slight 0.3% increase over June 2019.
Both digital and analogue media showed strong gains in June, but the national TV ad market remains 19% below June 2019.
The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third of the rate of "all others" in June.