Mini is anticipating that thousands of the brand’s owners will rally on July 24 for its first annual National Day of Motoring.
Going forward, the National Day of Motoring will be designated as a day for anyone, regardless of the car they drive, to celebrate the American road trip -- and to encourage people to get out and enjoy the open road, according to the brand.
The event is being held in lieu of the nationwide Mini Takes The States road rally, which has been pushed back for two consecutive years due to the COVID-19 pandemic.
Besides the individual driving experience, rally participants can check in to their dealership and start the scavenger hunt-based game experience using a specially developed app. Drivers will complete humorous tasks, such as “get lost and have fun doing it.”
At the end of the day, the community will come back together for a virtual evening event hosted by Mike Peyton, vice president and chief motorer of Mini USA.
As 65% of all MINI owners have a pet, the automaker has chosen Best Friends Animal Society as its charity partner for the event.
Participants will have the opportunity to fundraise for the group, with prizes awarded for top fundraisers, and the scavenger hunt will include “Best Friends” tasks and trivia.