Following opening ceremonies ratings that were the lowest seen since 1988, viewership trends for the Tokyo Olympics picked up over the weekend, NBC reported.
Events including swimming, women’s gymnastics, and the triathlon drove a 61% ratings gain from Friday through Sunday — the largest increase ever in the first three nights of a Summer Olympics, according to NBC.
The games’ primetime audience on Saturday, across NBC broadcast and cable networks including NBCSN, USA Network and CNBC, averaged about 15.3 million.
Sunday’s coverage, which included the USA men’s basketball game, drew 15.5 million broadcast and cable viewers — more than double the primetime viewership of ABC, CBS, Fox and CW combined — and about 19.8 million across all NBCUniversal platforms.
The broadcast/cable viewership was the largest for any primetime show since this year’s Super Bowl, NBC said.