Online daters are taking matchmaking services Match.com and Yahoo! Personals to court, saying they were the victims of dating fraud. IAC/Interactive Corp.'s Match.com is being accused of tricking
customers into renewing their subscriptions to the service through e-mails sent from presumed love interests, when in fact the messages come from company employees. The lawsuit also contends that
Match.com charges employees to go on sham dates with subscribers as a marketing ploy. Meanwhile, Yahoo! has been accused of posting fictitious profiles on its personals site to make it look like more
singles have subscribed to its site. Both companies, of course, declined to comment on pending litigation. It's interesting to note that the suits come at a time when growth in the online dating
industry has slowed significantly.
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