Ethical real estate management giant JLL has tapped Havas as its global agency for brand strategy and creative services, following a review managed by Flock. Dentsu's Gyro was the incumbent.
The assignment comes as both agency and client have committed to developing more sustainable and ethical business practices.
Globally, Havas will be responsible for defining JLL's brand strategy and creative platforms, with local execution and adaptation in the Americas, EMEA, and APAC led by the network's New York, London, and Singapore offices.
Havas will also be responsible for helping JLL identify market opportunities and innovative ways to showcase its brand and purpose, including its differentiated technology and sustainability platforms.