Volvo Expands Support Of Marathon Runners

Volvo Cars USA is bringing back its annual sweepstakes for marathon runners and expanding it to include a Los Angeles event. 

The Run for Volvo Cars Sweepstakes offers registered runners for both the TCS New York City Marathon and The McCourt Foundation’s Los Angeles Marathon presented by ASICS the chance to win a new Volvo car.

Because of the COVID-19 pandemic, contestants were forced to run last year’s NYC Marathon on their own. Participants logged the 26.2 miles on their treadmills or wherever they chose, independent of a racing event. Volvo recognized those efforts and continued to hold the annual contest. 

This year, participants can choose to run either live at the event on race day or independently and then head to to configure any new 2021 Volvo car they would like to win. Consumers don't have to actually complete the marathon to be eligible to win, just register for it. 



The contest ends Nov. 30, and one winner will be randomly selected.

Volvo Cars is once again a strategic partner to the New York Road Runners and the official vehicle of the 2021 TCS New York City Marathon. Volvo Car USA is the presenting partner of the Los Angeles Road Runners program, the official sustainability partner of the 2021 Los Angeles Marathon, and the lead vehicle for the race.

The company is encouraged to see a return to live racing while still offering those who don’t feel comfortable a chance to participate, says Rick Bryant, vice president of sales operations at Volvo Car USA.

“Volvo Cars believes that marathons are more than just races,” Bryant says in a release. “They are iconic, cultural moments that bring people together.”

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