Google’s revised cryptocurrency ads policy went into effect Tuesday, restricting the type of companies that can send ads through its advertising platforms.
The company revised its policies in June, and said it would allow companies to begin sending ads through its system in August 2021.
The updated policy, intended to clarify requirements, is getting noticed again.
“Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google,” according to the post.
Certification requires advertisers to be FinCEN registered in the Money Services Business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.
The advertiser also must comply with relevant legal requirements -- including any local legal requirements, whether at a state or federal level -- and ensure that ads and landing pages comply with all Google Ads policies.
The new policy applies to crypto wallets based in the U.S. only, but the ads will serve up globally.