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Retailers, Consumers Find Avoiding Amazon Increasingly Difficult

Ella Wynn didn't buy anything from Amazon. Still, an Amazon box turned up on her doorstep in Manhattan’s East Village. Turns out an Etsy seller relied on Amazon’s logistics to get an order to the consumer, using a lesser-known subdivision of Fulfillment by Amazon called Amazon Multi-Channel Fulfillment (MCF). FBA stores, packs and delivers to Amazon customers, sometimes in as little as a day, MCF offers much the same for sales on other websites, such as Walmart, eBay, Etsy, Shopify and several others.  

Read the whole story at Financial Times »

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