Commentary
30 Years Ago 'Median Age' Became A Thing
- by Steve Sternberg , Featured Columnist, August 9, 2021
Thirty years ago this month, when I was Vice
President of Television Research at the late, great Bozell ad agency, I released my first report on
median age. It helped change the way television was measured and how some networks
branded themselves.
In this week's edition, I recall how …
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