Veteran Ad Beat Reporter Larissa Faw Dies At 43

Veteran business and advertising reporter and longtime MediaPost colleague Larissa Faw has died at the age of 43. She passed away over the weekend. The cause of death was not immediately known.

Faw worked for MediaPost as a reporter covering the ad agency beat for over seven years. She left to join Adweek in May of this year.

She also wrote a column for Forbes between 2011 and 2018 that chronicled millennial women and pop culture. And she wrote for the Motley Fool as well as a syndicated business news roundup column.

Earlier in her career Faw worked in television as a producer and on-air host at WECT-TV Wilmington, NC and KEZI-TV Eugene near her hometown in Oregon.

She graduated with a business degree from the University of Oregon in 2001.

As Adweek noted in its obituary earlier today, Faw had a reputation for “dogged, detailed-oriented reporting, and her network of sources across the industry was sprawling.”



Joe Mandese, MediaPost’s Editor In Chief, said that “Larissa loved covering the ad industry more than any other writer I’ve worked with, especially when taking on arduous travel assignments like covering the Cannes ad festival or even Trump campaign rallies. She always acted like she was a kid who got to work in a candy store. We will miss her energy and spirit.”

In addition to covering the agency beat, Faw was a juror for MediaPost’s Marketing: Automotive awards for several years, noted Tanya Gazdik, senior automotive editor at MediaPost.  

"I could always count on her to give thoughtful and insightful feedback on the work we were evaluating," Gazdik says. "She was an extremely hard worker and took her role very seriously. We also worked together on automotive stories. She had great instincts as a reporter and was a skilled writer. Most of all, she was a good human being with a huge heart. I will miss our heart-to-heart talks very much."  

Faw was living in Isle of Palms, South Carolina, at the time of her death. 

She is survived by her parents, Helen Wall and John Faw, and her sister, Melinna Faw. A brother, Shawn McElwain Faw, predeceased her. 

Adweek reported that services will be private. In lieu of flowers, her family is encouraging donations to, supporting research and conservation of sea turtles. 

On a personal note, as I told Adweek earlier today, Larissa was probably the single most enthusiastic reporter I have ever known. She was tireless in her efforts to do her job superbly. Which she did, day in and day out during the seven years we worked together. There is much I will miss about her -- but the sheer joy and passion she brought to her work really stand out. My heart goes out to her family on this very sad day.

5 comments about "Veteran Ad Beat Reporter Larissa Faw Dies At 43".
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  1. Michael Hubbard from Media Two Interactive, August 10, 2021 at 9:06 a.m.

    Thank you Steve.  Larissa was the best friend I never got to meet in person.  Enthusiastic - and realistic.  She loved to tell me about all of the good people in the industry, and no matter how busy she was, she'd always just drop a quick hello.  The world lost one of the good ones this week.

  2. Ed Papazian from Media Dynamics Inc, August 10, 2021 at 10:35 a.m.

    Very sad news. I didn't know Larissa but I always found her reports and articles  well done and worthwhile reading. RIP, Larissa.

  3. Kaya Heitman from Wavemaker U.S., August 10, 2021 at 10:37 a.m.

    I am truly devastated to read this news. Michael, you are right, the world lost one of the good ones this week.

  4. Roger Baker from NAPCO Media, August 10, 2021 at 2:16 p.m.

    Thanks for a thought piece.

  5. Cynthia Amorese from JAL Enterprises NY, August 10, 2021 at 11:18 p.m.

    I caught the headline out of the corner of my eye and felt stunned. Then disbelief and sadness took over when I read the news.  Like others, I only knew Larissa indirectly, by years of sending her agency releases and talking about story ideas. But I always looked forward to our exchanges and always appreciated her views, humor and work. I hope she packed a lot of happiness in her 43 years. And I hope her parents, sister and all who loved her get through the pain of her loss as peacefully as possible.  

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