Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'

Blue Chip, the Chicago-based independent agency specializing in brand and shopper marketing, has reorganized its leadership team, replacing a conventional corporate hierarchy with a “collaborative C-Suite of partners.” That said, they still report to Founder and CEO Stanton Kawer, who states the new structure is “built for scale” and “speed of collaboration” that neither boutiques nor holding companies can provide.

The agency said the timing for the reorganization was prompted by a combination of external factors -- “omnichannel marketing, agile resourcing and technology innovation” -- it asserts have reshaped the agency services business.

Blue Chip’s new C-suite includes a new president, CMO, Chief Growth Officer, CFO, as well as a redefined COO role. They include: 



Jamie Olson, a 15-year veteran of Blue Chip, who will serve as the agency’s first president. 

Dan Eisenberg, who becomes Blue Chip’s first CMO, moving from senior vice president-marketing and business development. 

Sarah Vanheirseele, who becomes the agency’s first Chief Growth Officer, moving from senior vice president-strategic services. 

Amy Ireton, who becomes the agency’s CFO, moving from executive vice president-finance and human resources. 

Jeff Skolnik, who becomes the agency’s COO, moving from executive vice president-general manager of revenue and resources. 

In a related move -- presumably also a collaborative one -- Vice President-Group Creative Director Joel Walker, has been made a partner of the agency.

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