• by Karlene Lukovitz  @KLmarketdaily, August 20, 2021

AT&T has created an offer designed to drive higher-end business for its Cricket Wireless subsidiary while building the customer base for HBO Max’s new, ad-supported tier. 

Starting Aug. 20, the limited-ads version of HBO Max is free for new and existing customers on Cricket’s $60-per-month unlimited plan, and those who upgrade to it. 

Ad-supported HBO Max, launched in June, normally costs $9.99 per month — $5 less than the ad-free tier. WarnerMedia set a four-minutes-per-hour advertising ceiling on the tier. 

In addition to viewing HBO Max programming from their phones, customers can access the Max library by downloading the app on a supported device. 

“Since launching HBO Max last year, we’ve continually expanded customers’ access to the product, and partnering with Cricket, our first prepaid wireless distributor of the streaming platform, is a great opportunity to offer millions of customers instant access to HBO Max at no cost to them,” said Jennifer Mirgorod, Head of Partner Management and Partner Marketing, WarnerMedia.