AT&T Offers Ad-Supported HBO Max Free To Cricket Wireless Unlimited Users

AT&T has created an offer designed to drive higher-end business for its Cricket Wireless subsidiary while building the customer base for HBO Max’s new, ad-supported tier. 

Starting Aug. 20, the limited-ads version of HBO Max is free for new and existing customers on Cricket’s $60-per-month unlimited plan, and those who upgrade to it. 

Ad-supported HBO Max, launched in June, normally costs $9.99 per month — $5 less than the ad-free tier. WarnerMedia set a four-minutes-per-hour advertising ceiling on the tier. 

In addition to viewing HBO Max programming from their phones, customers can access the Max library by downloading the app on a supported device. 

“Since launching HBO Max last year, we’ve continually expanded customers’ access to the product, and partnering with Cricket, our first prepaid wireless distributor of the streaming platform, is a great opportunity to offer millions of customers instant access to HBO Max at no cost to them,” said Jennifer Mirgorod, Head of Partner Management and Partner Marketing, WarnerMedia.

Next story loading loading..