The 2022 Ford Maverick compact pickup was named after the consumers who will presumably purchase one. “When we were looking at this white space, we have to do a lot of research and there were
many names that we were entertaining,” Ford Maverick Marketing Manager Trevor Scott told Ford Authority. “We knew very well that this customer was a younger customer, they’re
very much after a more active lifestyle, and affordability is also strong with those customers.”
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