Pushing The Boundaries: Staying Ahead In An Unpredictable Digital World

Behind the Scenes with Sonia Anand 

MAC’s Sonia Anand talks pushing the boundaries, inclusivity for her son’s generation, and her own true north of success.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You can't always have all your eggs in one basket.” That proved to be a good rule of thumb for Sonia Anand, MAC Cosmetics' executive director and director of global innovation & omni channel experience. When first starting out, the marketing exec was on track for a career in finance until the recession imposed a change of plans. Undaunted, she set her sights on retail and never looked back. Good for us, as she shared valuable insights on the merging of digital and retail experiences at MediaPost's Retail Brand Insider Summit earlier this year. In this edition of Insider Summit: BTS, Sonia talks with Lisa about her "plan B" pivot, the pride she feels working at a company that offers diverse make-up shades that match her skin and her ongoing love for building something new. You can watch the video of the entire conversation here.

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