• by Steve McClellan  @mp_mcclellan, August 23, 2021

Online casino and gaming brand Gaming Technologies Inc. has selected WPP’s Grey as its agency for the development and introduction of all Gametech brands in Latin America and the U.S.

Grey will lead the assignment out of its Ecuador office in collaboration with other international agency partners. The remit includes brand strategy, digital, performance and integrated marketing efforts.

The agency team on the account will be led by Santiago Crespo, Grey Ecuador’s Chief Innovation Officer.

Gametech partnered with Big Bola Casinos, one of Mexico's largest licensed land-based casinos, under Big Bola’s existing SEGOB license to launch Vale.mx in Mexico in March 2021. Big Bola is one of only14 operators legally authorized to offer legal betting and online casino services in Mexico.