• by Steve McClellan  @mp_mcclellan, August 24, 2021

Former CP+B advertising executive Marie-Alice “Lisa” Armand has joined Third Street as the Chicago agency’s director of client success. A 15-year veteran of account management, most notably at CP+B, Armand was recruited back into agency life from a successful real estate career.

In this newly formed role, she is tasked with ensuring that relationships are strong and strategies are delivered and managed seamlessly with key Third Street clients, including SunFed Ranch Beef, global flavor house Edlong, and educational toy brand Learning Resources. 

Third Street CCO David T. Jones said, “Lisa possesses a potent combination of expertise, enthusiasm and engagement that has us feeling very fortunate we were able to bring her on board. Our clients are going to very soon feel the same way.” 

Armand’s expertise includes brand development, strategic planning and delivery of branded content and she has worked with iconic brands like iconic brands like American Express, Volkswagen and “truth” (anti-tobacco) brand. She helped launch the BMW MINI in the United States while she was at CP+B. 

Armand was part of the launch of the startup creative content agency Magma, where she oversaw new business and account service, honing her experience in social media, e-commerce and paid media.