• by Steve McClellan  @mp_mcclellan, August 24, 2021

The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also based there, as its first agency of record. FIG is charged with creating a cross-channel brand campaign for MoMA that will launch this fall, in addition to future experiential initiatives.

“MoMA was seeking an agency to make it top-of-mind for New Yorkers and tourists alike by highlighting the unique experiences the museum offers,” said Mark Figliulo, Founder and Creative Chairman of FIG.

He added that the agency pitched a "thought-provoking idea that can live across all touchpoints of the MoMA experience... We are incredibly excited about the creative opportunity and to be working with a brand that is so representative of New York and recognized as a cultural staple around the world."  

The win is the latest in a recent streak for FIG, including new account wins and campaigns for SeatGeek, MLB, Zillow and Simple Mills, which have prompted a slew of new hires across departments.