• by Steve McClellan  @mp_mcclellan, August 27, 2021

The University of Massachusetts Boston has chosen Joan Creative as its agency of record. 

Joan is tasked with launching a creative campaign this fall timed to influence prospective applicants during the fall enrollment period.

The campaign, which will include video, social, digital and OOH, will highlight the university’s values, as it is among the most diverse universities in the country. In addition, the campaign will build relationships with key audiences including alumni, current students, and potential prospects.