Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP

Behind the Scenes with Gayitri Budhraja

e.l.f. Cosmetic's Gayitri Budhraja talks superpowers, conquering hesitation and thinking way bigger than who we are!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes.” To say yes to opportunities that Gayitri Budhraja, e.l.f. Cosmetic's Vice President of Brand, didn't always recognize in herself but fortunately her bosses did. Something she continues to pay forward with her team at e.l.f.. A team that launched one of the most successful brand TikTok campaigns ever- - hitting 1 billion views in a mere six days! In this edition of Brand Insider: BTS, Gayitri talks with me about venturing into new orbits, the value of hitting “pause” and how she now enjoys getting her kicks...literally. You can watch the video of the entire conversation here.



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