Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free.
The company worked on a custom digital ad campaign in support of the Ad Council’s “Saved by the Scan” initiative with the American Lung Association.
In Indian, a state with one of the highest rates of lung cancer, the campaign yielded a 13% Google search lift for lung cancer screenings during the duration of the four-week campaign with high click-through rate (CTR) and engagement rates.
The video content in the campaign for the state received a view-through rate of 75% or higher based on the unskippable connected television (CTV) format.
From strategic planning to optimization throughout the duration of the campaign, Michelle Hillman, chief campaign development officer, the Ad Council, said Stirista used its technology to create a customizable program that gave the Ad Council insight for efforts.
The campaign’s mission was to raise awareness of the benefits of early detection through lung cancer screenings and drive users to a lung cancer screening eligibility quiz at SavedByTheScan.org.
The campaign targets areas with the highest rate of lung cancer, including Indiana and Kentucky, Stirista donated ad inventory, critical campaign findings and use of their self-serve media buying platform AdStir.