Just in time for Labor Day, Ram Truck is launching a campaign that celebrates the working class.
Wolverine, the 138-year-old boot and clothing brand, and Ram Truck, the brand that touts that it is “Built to Serve,” have unveiled a U.S.A.-built, co-branded collection of five boots styles and socks.
For each item pre-ordered, Wolverine and the Ram Truck brand will donate $10 to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople.
The collection merges the worlds of automotive and fashion and draws inspiration from the Ram truck interior, says Marissa Hunter, vice president of marketing – North America for Ram.
Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, according to the company.
The companies have launched a 60-second video, “Rent We Pay,” in partnership with Sheet Metal Arts. The video spans across digital and social media, including Ram Truck's official YouTube, Facebook, Instagram and Twitter channels.
Set to a custom song written for the Ram brand, the video honors hardworking Americans in the skilled trades. This is the second installment of its “God Bless the Working Class” series that salutes American working-class heroes.