• by Steve McClellan  @mp_mcclellan, September 2, 2021

Advertising technology company MNTN (pronounced 'mountain'), has appointed marketing veteran Joanne Bradford  Chief Growth Officer.

Bradford was most recently the President of Honey, an e-commerce platform acquired by PayPal for $4 billion, and was previously Chief Operating Officer and Chief Marketing Officer at SoFi, which went public in May.

Bradford also has held leadership roles at Pinterest, Yahoo, and Microsoft.

She is tasked with managing MNTN's growth as its self-serve performance marketing technology helps expand the Connected TV marketplace to marketers of all sizes. 

MNTN's Chief Creative Officer (and Hollywood hyphenate) Ryan Reynolds, whose creative agency Maximum Effort Marketing was recently acquired by MNTN, stated, "Joanne is the real deal. Within two minutes of meeting her, I knew she was exactly the right person to help us champion making TV ads as simple and accessible as search and social. Her intelligence, vision, passion and kindness are a perfect match for the company we're building at MNTN. We're lucky to have her."