Behind the Scenes with Leslie Garrard
TomboyX's Leslie Garrard talks risking it all, NOT fitting in and Hazy IPAs.
MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is for me.” Leslie Garrard is TomboyX’s brand new CEO, and as excited as she obviously is, she seems to be taking her new high profile role in stride. In this episode of Insider Summit: BTS, Leslie talks with Lisa about risks worth taking, leadership- both personally and professionally- and why "a group of diverse people solving a business problem is going to far exceed a bunch of Harvard MBAs"…she went to Stanford! You can watch the video of the entire conversation Below. And to hear more from Leslie, join MediaPost’s upcoming D2C Brand Insider Summit, September 29 - October 2nd, where she’ll be sharing her insights on today's ever-changing D2C customer acquisition plans.