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Visa Shutters Its Data Biz For Advertisers

Visa's Ad Solutions gave marketers access to consumer segments and ZIP codes categorized as "high spenders" or "likely to purchase" across more than 100 million U.S. Visa card holders. There are not shutting down their data business -- they are shutting down the way they did it previously. American Express, and MasterCard also have data services, according to Marketing Brew. 

Read the whole story at Marketing Brew »

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