• by Richard Whitman , Columnist, September 14, 2021

Boston-based independent agency Connelly Partners is launching a health practice as part of its integrated offering. It will be called CP Health.

The agency has tapped healthcare marketing veteran Stephen Piotrowski to lead the new practice as managing director.

Piotrowski joined Connelly Partners in May to help launch the effort. Earlier, he served in senior management positions at JPA Health, Health4Brands and Havas Health & You. Over his 30-year career, he has worked with health-focused clients such as Sanofi Genzyme, Pfizer, Bayer Healthcare, Glaukos Corporation, Nobelpharma and Teva.

The agency isn’t new to the healthcare arena — CP Health builds on the shop’s work in the sector over two decades. Launch clients include global medical device manufacturer Boston Scientific, FluidEdge, Corning and the Public Health Institute.

The agency says CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want and to guide brand strategy, creative and integrated execution.

“Some of our best work and best results” have been in the healthcare space, says agency president Steve Connelly. “It was time to formalize our commitment and frame our experience with a dedicated health practice that reflects our Defiantly Human view of the world.”

In addition to its Boston HQ office, Connelly has offices in Dublin and Vancouver. Outside of health, clients include Titleist, Audi Ireland, Williamsburg Tourism Council, Gorton's Seafood, New Balance, Liberty Bank, UNO Pizzeria & Grill and others.