In a move that affects email marketers that also use direct mail, and the direct marketing field in general, Postal Center International (PCI) has acquired Arrowmail, a print and mail service provider.
Terms were not disclosed.
PCI -- which offers print, mail and marketing services -- purchased Original Impressions five years ago and says it is continuing in an aggressive growth mode.
“Acquiring Arrowmail allows us to augment our existing presort business with focus, simplicity and speed, increase our bandwidth and empower our clients to do more,” states Ismael Diaz, president, PCI.
Looking forward, PCI says it hopes to help enterprise businesses achieve streamlined workflows and processes, analytics, returns on investment, single-point accountability and client-centric partnerships.