Email marketing firm Litmus has formed an integration with Adobe Journey Optimizer, the Adobe Experience Cloud application that helps B2C brands create and test emails.
Litmus’ Email Previews is now integrated with Adobe Journey Optimizer, allowing users to test emails as they build them and speed up their time to market, Litmus says.
The goal is to provide marketers with “everything they need to optimize and streamline their email testing and development processes so they can focus on delivering even more personalized, value-driving email campaigns,” states Melissa Sargeant, CMO of Litmus.
Sargeant adds: “Testing every email is imperative to creating an exceptional customer experience. To connect with and meet the needs of ever-evolving consumers, marketers need to be equipped with resources to efficiently and properly review, test, and collaborate across platforms and internal teams.”
Marketers using Litmus Email Previews and Adobe Journey Optimizer can access real-time previews across more than 100 email clients and devices while in the email designer, the company says.
This enables teams to review and approve email campaigns in a more timely manner.
“Integrating with Litmus provides a holistic customer journey platform for marketers, empowering them to quickly optimize email testing and development processes with consumer privacy still top-of-mind,” states Sundeep Parsa, vice president, products, customer journey management at Adobe.