• by Ray Schultz , September 29, 2021

Email marketers who use one of CM Group’s platforms including Sailthru and Emma can now utilize a loyalty capability fueled by first-party data, thanks to an integration with Annex Cloud. 

The arrangement will provide brands with access to Annex Cloud’s Loyalty Experience Platform, allowing joint clients to create “one-to-one content in real time based on customer behaviors and preferences, driving higher conversions,” states Al Lalani, Co-Found and CEO, Annex Cloud.

The goal is leverage “real-time loyalty data for a 360-degree customer profile that drives even more meaningful engagement,” adds Desta Price, chief product officer of CM Group.

The Loyalty Experience Platform will push customer loyalty data to CM Group’s email platforms, enabling enterprise marketers to create customized campaigns.

Brands can increase purchase frequency and average basket size and improve retention and overall profitability, Annex says. 

In addition, the Annex loyalty platform provides engagement modules for building attitudinal, emotional, and empathic connections. And, it includes an engagement suite that allows users to capture, recognize, and reward all customer actions with referrals, gamification, UGC/survey, influencer management and contests, the company says. 

The platform also features pre-built integrations with more than 100 technologies, “strategically architected” to accelerate the delivery of loyalty management programs, the firm adds.