- NY Times, Friday, November 25, 2005 12:46 PM
Budget car rental blogs, and "fake" classified ads are among the new buzz-oriented media being embraced by mainstream marketers, writes
New York Times columnist Stuart Elliott in today's
Times' ad column. The blog strategy is being employed by Cendant Corp.'s Budget Rent a Car, while the fake classifieds are being used by Hasbro to promote a new version of popular board game
Monopoly.
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