Vail Resorts and Toyota have announced a multiyear strategic partnership that goes beyond simply providing vehicles to the hotels.
Theautomaker will “provide best-in-class activities that enhance how guests experience the mountains, including interactive events and ski and ride terrain features,” per the companies.
Those activities will happen at the 33 mountain resorts in Vail Resorts’ U.S. portfolio, including iconic destinations like Vail Mountain, Breckenridge Ski Resort, Park City Mountain and Stowe Mountain Resort.
The brand is Vail Resorts’ first-ever mobility partner, says Lisa Materazzo, group vice president, Toyota marketing, Toyota Motor North America.
The automaker is no stranger to winter sports thanks to partnerships with U.S. Ski & Snowboard, International Olympic Committee and International Paralympic Committee.
Both companies share a commitment to “safety, innovation and fun” and “contributing to the success of local communities,” says Kirsten Lynch, chief marketing officer at Vail Resorts.
Guests can expect to see an array of activations at each of Vail Resorts’ locations including the debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota Race Center at Beaver Creek.
There will be on-site vehicle displays and complimentary courtesy vehicles at 20 of the properties.
Additionally, Toyota will provide vehicles for Vail Resorts’ mountain operations team members to utilize when moving around the resort.
Toyota believes that a mobility company can also be a vehicle for change. It will provide an annual donation to Vail Resorts’ corporate social responsibility platform, EpicPromise — the company’s commitment to the communities in which they operate, their employees and the environment.