In its 32-page petition, Accountable Tech contends that a blanket ban on the practice of collecting personal data and using the information to target people with advertising as they move across the internet would be the best way to diminish its harmful effects on consumers, advertisers and publishers.
The plan likely would backfire by not helping any of these groups, while bolstering Facebook, Google and Amazon’s dominance in the U.S. digital ad market.
Accountable Tech doesn’t take issue with contextual display advertising, which is still a common method for targeting audiences based on their interests in specialized content. Contextual ads don’t require data collection, though their value is diminished if publishers can’t demonstrate their effectiveness with metrics, including business outcomes.
advertisement
advertisement