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PepsiCo's Frito-Lay Buys Healthy Snack Company

  • Brandweek, Friday, November 25, 2005 1:30 PM
In a continuing effort to transform itself into a marketer of healthy snacks, PepsiCo's Frito-Lay unit has acquired a small company called Stacy's Pita Chip, which makes baked pita chips. "Stacy's enables Frito-Lay to be a leader in the pita chip category while supporting our plans to expand our snack offerings to meet consumers' changing needs and lifestyles," said Irene Rosenfeld, chairman/CEO of Frito-Lay. Stacy's was founded in 1997 by a social worker and psychologist who began serving pita bread roll-up sandwiches from a pushcart in Boston's financial district. Last year, Stacy's posted sales of $28 million and is projected to notch $60 million this year.

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