COVID-19 is not affecting Sony Pictures’ “Venom: Let There Be Carnage.” Its opening weekend U.S. box office hit a massive $90.1 million.
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, according to Comscore.
MGM/United Artists' “The Addams Family 2” took in a strong $18 million for its opening weekend -- good for second place.
After five weeks of dominating the U.S. movie-theater business, Disney’s “Shang-Chi and the Legend of the Ten Rings” had a stable $6 million, now totaling $206.1 million for U.S. movie-theater revenue, for its entire run so far.
Warner Bros.' “The Many Saints of Newark” -- the prequel of HBO’s classic “The Sopranos” TV series, earned $5 million -- fourth-best on the weekend.
The previous best-opening weekend results in the last year and half were with "Black Widow," which earned $80.4 million in July, while “Shang-Chi” earned $75.4 million on Labor Day weekend.
The last two weeks of movie studio national TV marketing spend -- in terms of impressions gained -- followed top two films’ U.S. box-office results: “Venom” had an estimated 785 million impressions ($7.2 million in TV spending, 2,433 airings of commercials) followed by “Addams Family 2,” with 596.8 million impressions ($3.9 million, 2,365 airings), per iSpot.tv.
Lifetime national TV marketing spend for the weekend's two best movies were modest compared to typical successful wide-release movies: “Venom” hit an estimated $15.9 million; “Addams Family” saw $7.7 million, according to EDO Ad EnGage, an TV ad research/data service.