• NY Times, Friday, November 25, 2005 1:30 PM

Mainstream marketers continue to seek unconventional methods to reach harried consumers already bombarded with commercial messages. Their newest tactic? Advertising on blogs. The latest to join the "new media" club, if you will, are the Budget Rent a Car unit of the Cendant Corporation and toymaker Hasbro. Each is about to launch a new ad campaign using blogs. "I can't outspend Hertz, but I can outsmart them," said Scott Deaver, executive vice president for marketing at the Cendant Car Rental Group. He said a big advantage of blogs is that they "actively engage the consumer" compared with "passive TV spots" and other traditional choices.

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