Dentsu agency iProspect has appointed Danielle Gonzales as its first North America CEO. She will guide over 1,000 specialists across the US and Canada.
The move comes as the agency is being repositioned as a global full-service media agency from its roots as a search specialist. The "new" iProspect was chosen as a global strategic media partner for LinkedIn anchored out of the US, and named the agency to handle Cox Communications US ad planning and buying business.
Gonzales joins iProspect from Publicis Groupe, where she was recently elevated to President and Chief Client Officer of Publicis Media North America. Before that she was President and Chief Client Officer at Starcom, where she led North America and global client partnerships for Kraft Heinz, McDonald’s and Beam Suntory across its media, communications, data, and tech teams.
Earlier she led multicultural media agency Tapestry for more than a decade where she successfully grew the business by double digits for five consecutive years.