Labelium Named Digital AOR For Bestseller Canada

by Steve McClellan @mp_mcclellan, October 13, 2021

The Montreal office of global digital performance agency Labelium, which specializes in e-retail, media, and consumer performance, has been named digital agency of record for fashion company Bestseller Canada.

Labelium was hired as the client pivots to focus on growing its retail brands Jack & Jones and Vero Moda and to support its e-commerce growth ambitions. The first phase of the agency’s work was launching Google Ads, with search and shopping ads, in tandem with the company's new website rollouts. It also included a full data audit and optimization and the set-up of the brands’ feeds. Display and YouTube campaigns will be launched in a planned second phase. Labelium also serves as the client's media consulting agency for recommendations on the channels handled in-house, such as Facebook, TikTok and Criteo.

Bestseller operates 2,750 stores in 38 markets worldwide and can be found in as many as 20,000 multi-brand and department stores in Europe, the Middle East, India, China and Uruguay. Canada was the first international market for the clothing and accessories company, carrying a selection of designer brands for both men and women.

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