• by Joe Mandese  @mp_joemandese, October 18, 2021

As part of a live and augmented reality experience running during Advertising Week this week, Snap has hijacked Shake Shack’s “shake,” rebranding the burger joint’s Hudson Yards location in New York City as “Snap Shack.”

The takeover -- which runs today through Thursday -- includes a variety of augmented-reality applications, as well as limited-edition “Snap Shack” merch purchasable only through an AR store.