• by Ray Schultz , October 20, 2021

Openprise, a platform that aims to move B2B brands from a sales to revenue enablement model, has raised $16 million in Series A funding.   

The round was led by SIG Asia Investment, an affiliate of the Susquehanna International Group, with new investments from Banyan Pacific and Citta Capital, and participation by existing investors Alumni Venture Group and AI List.

The firm will use the funds to automate revenue operations (RevOps) processes and accelerate the adoption of RevOps. 

The company provides a single, no-code platform "that can automate hundreds of RevOps processes,” says Ed King, founder and CEO of Openprise. 

Openprise unifies data across sales, marketing, and customer success platforms, then deploys the data to automate such cross-functional RevOps processes as lead-to-account matching, lead routing, attribution and account scoring, the company claims.  

King says when “companies move to a RevOps model in order to better align marketing and sales, they soon identify huge gaps in their joint processes and data that aren’t addressed by traditional marketing and sales automation solutions like Marketo, Salesforce, and Salesloft.” 

Openprise serves such clients as UI Path, Vimeo, Zendesk, Okta, Nutanix, Freshworks, Splunk and Zscaler. 

Gartner predicts that by 2025, 75% of the highest-growth companies will adopt a RevOps model, Openprise notes.