New York-based Within, which bills itself as a performance branding agency has been named digital media AOR for drug store chain Rite Aid.
The client spends an estimated $5 million on digital media annually, according to agency research firm COMvergence.
The agency said it is tasked with creating an integrated, data-driven approach to unify Rite Aid’s marketing strategy and customer experience. The agency will implement a media mix and a cross-channel measurement approach.
“The healthcare industry has changed a lot over the last year, and our customers’ preferences have changed, too. As a result, we are evolving our approach to ensure relevancy and a strong customer experience,” said Erik Keptner, chief merchandising and marketing officer at Rite Aid.