Commentary
What's Wrong With TV Audience Measurement, How To Fix It
- by Steve Sternberg , Featured Columnist, October 25, 2021
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences – in 1987, when the switch was made from the antiquated household meter/diary system to national people meters, and in 2009, when DVRs and time-shifted viewing led …
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